TrueBlue
Are we there yet?
How a road trip helped quell acquisition anxiety.
What I did
- Name & Concept
- Campaign Identity
- Collage
- Email Communications
- Rollout Collateral
- Packaging
To get a newly acquired business ready for the milestones to unification and assuage employee anxiety, we ideated and branded the transition as a retro-style “Journey to Unification”, complete with custom illustrations.
A care package from the road
Print and digital communications were dropped at strategic times to let branch employees know they were valued, set expectations, remind them of upcoming action items, cheer them on, and congratulate them throughout the process.
The initial installment was introduced to branch offices by way of a care package in a cheery suitcase, complete with travel stickers, a road map containing milestones, mission and vision statements, feedback postcards for employees to “mail in” from the road, jujubes, stress dolls, tchotchkes, and other items to make the journey more bearable.
As the journey progressed, visually corresponding print and digital communications were sent at each mile marker along the map.
Credits
- Illustrations: Peter Hoey