Identities

Brand marks spanning nonprofits, food, healthcare, furniture, real estate, creative agencies, and more.

White AMS wordmark and multicolored chevron symbol printed on navy fabric

What I did

  • Logo design
  • Naming
  • Brand guidelines

An identity should feel familiar to the people behind it and distinctive to the people they want to reach. These marks grew from each organization’s character, purpose, and audience.

Selected marks

The Mockingbird Society — transforming foster care and ending youth homelessness
The Mockingbird Society — transforming foster care and ending youth homelessness
Nofsinger Group — leadership consultants
Nofsinger Group — leadership consultants
Redwood Real Estate Partners, LLC — California real estate
Redwood Real Estate Partners, LLC — California real estate
Eques — Hyatt Regency Bellevue’s award-winning breakfast restaurant
Eques — Hyatt Regency Bellevue’s award-winning breakfast restaurant
J&J Kettman — hand-crafted furniture made with centuries-old tools and techniques
J&J Kettman — hand-crafted furniture made with centuries-old tools and techniques
Namazu — fast, casual Japanese cuisine in San Francisco, named for the catfish of Japanese mythology
Namazu — fast, casual Japanese cuisine in San Francisco, named for the catfish of Japanese mythology
Old Growth Industries — luxury furniture made from Northwest old growth fir
Old Growth Industries — luxury furniture made from Northwest old growth fir
AMS — medical accounts receivable
AMS — medical accounts receivable
Graphica — award-winning design firm
Graphica — award-winning design firmCreative director: Craig Terrones
Microclimates EnvOS — environmental operating system flagship product
Microclimates EnvOS — environmental operating system flagship product
Seasons, Harry Race and White’s — sister stores for medical equipment, pharmacy, and gifts emphasizing “living local” in Alaska
Seasons, Harry Race and White’s — sister stores for medical equipment, pharmacy, and gifts emphasizing “living local” in Alaska
Alaskan Creamery — ice cream shop in Alaska
Alaskan Creamery — ice cream shop in Alaska
Noche Tropical — fundraising dinner and auction for Concord International School
Noche Tropical — fundraising dinner and auction for Concord International School
Hotaru — creative agency
Hotaru — creative agencyCreative direction: Erica Goldsmith and Peter Gaučys
Queen Margherita Pizzeria — Neapolitan-style pizza
Queen Margherita Pizzeria — Neapolitan-style pizza

Let’s work together.

Tell me about your project or goals — I look forward to talking.