Pacific Crest Savings Bank
Identity and brand guidelines
Pacific Crest Savings Bank is a local, independently owned community bank. A new tagline — You’ll like what you see from the Crest™ — earthy, Northwest color palette, a simplified mountain logo graphic, and friendly typography were part of the branding update. A full set of brand standards was created to guide them in their personable, helpful brand voice as well as visuals.
Pacific Crest wanted their logo, collateral materials, and web site to be modernized to reflect current best design practices and to support the new financial technologies they were embracing and offering to their clients. The web site was rebuilt in phases, most recently including full-screen images of local scenery to reflect their Northwest roots, a responsive layout for desktop and mobile device viewing, case studies, employee highlights, and an easy login to mobile and business banking.
Stationery, forms, and product sheets
The full stationary suite was updated, including this presentation folder which uses their signature blue with a pattern that echoes their logo shape and is reminiscent of the geometric patterns found on currency. The upward-angled “crest” is a graphic element used throughout collateral.
A series of holiday closure signs were produced for the entire year which incorporated a line-art illustration style often utilized on currency.